6 companies through to Dutch final of Global Challenge

The first three rounds of the annual Global Challenge – the international competition revolving around the fictional juice manufacturer ‘The Fresh Connection’ – were held between 22 April and 31 May.

A total of 13 teams took part within the Dutch pool, each striving to make the most optimal decisions related to supply chain, operations, sales and purchasing in order to deliver the best business performance. Having achieved the best results in the pool, the following six companies are now through to the Dutch final: 1) Friesland Campina, 2) Ewals, 3), Inspired Talent, 4) Danone, 5) Capgemini and 6) LambWeston.

Leading the pack after the first three rounds is the FrieslandCampina team, which is called ‘The Juicebox’ and comprises team members Danielle Niessen, Robbert Steenman, Pim van Olffen, Imre Oostveen and Martijn Bontan. Team ‘The Juicebox’ opted for a responsive strategy, offering a complete product range and making use of dual sourcing on the purchasing side. This appears to have been a recipe for success, since the team has emerged as the clear winner of the pool so far with a weighted ROI of 31.6% and a 12% lead over the team in second place. Will ‘The Juicebox’ manage to repeat this impressive performance in the Dutch final in De Bilt on 17 June, when they will be battling it out for a place in the international final?

In the Dutch final, all six participating teams will start the day with the same ROI score. The team that performs best on the day automatically qualifies for the global final – which will be held in Athens, Greece, this September! Flights and accommodation for the winning team will be paid for by Involvation. In Athens, the Dutch team will go up against finalists from other countries around the world in the hope of winning the grand prize: an Executive Course at MIT in Boston.

Any intelligent fool can make things bigger and more complex. It takes a touch of genius - and a lot of courage - to move in the opposite direction
Albert Einstein