‘The Ewals Connection’ team from Ewals Cargo Care achieved the highest return on investment (ROI) for the fictional juice manufacturing company called ‘The Fresh Connection’ during the Dutch final on Monday 19 June. This qualifies the team for the global final in Lisbon, Portugal, this September, where they will compete with the winners of the other national finals that are currently being held elsewhere in the world. The victors in the global final will win an Executive Course at MIT in Boston, USA.
The eight best-performing teams from the Dutch preliminary rounds attended the national final in Driebergen on Monday 19 June to rise to the latest challenges in The Fresh Connection. The extremely focused and enthusiastic finalists all did their very best to make the most optimal decisions relating to supply chain, operations, sales and purchasing. The Ewals Cargo Care team opted for a responsive market strategy with a narrow product range. Making only minor changes each round, the team succeeded in achieving a very high ROI by consistently applying their strategy in their supply chain, operations, sales and purchasing decisions. We’re delighted to congratulate them on this impressive result and wish them – as the Dutch candidates – every success in Lisbon!