Consumer products & retail

Optimum Group breaks through the service paradox

Optimum Group is an international group of printing companies specialized in UV flexo rotary printing and digital printing. The group mainly serves customers in the food, retail, cosmetics, pharmaceuticals, home & personal care, logistics and chemical industries. Delivery times – and in particular delivery reliability – are essential for Optimum Group. There is significant demand variation in its markets, and the group was keen to find a way to manage this effectively.

As a result, Optimum Group enlisted the help of Involvation and its supply chain management consultancy services. We were asked to conduct a scan of the existing process and then develop a roadmap for tackling this challenge.

Stichd digitalises the planning process

Stichd, part of PUMA, manages the sales and production of clothing, ranging from branded socks and underwear to swimwear and ‘fanwear’, the latter especially for Formula 1. The company follows an ambitious growth strategy, resulting in higher demands on the supply chain and the associated IT. The current central DC is therefore being completely modernized and the company has recently started the implementation of SAP S/4HANA.

Stichd has asked Involvation to jointly do a quick review of the current planning processes, followed by the selection of a ‘best fit’ and state-of-the-art planning system.

Vivera professionalizes its S&OP

Vivera develops, produces and sells innovative plant-based meat replacements, both under its own brand and as private label products. The company’s strong growth over the years is expected to continue for the foreseeable future. In fact, the firm was recently acquired by JBS, the world’s largest protein company. This new partnership will allow Vivera to further accelerate the plant-based transition.

A solid sales & operations planning (S&OP) process is essential in order to continue to cope with the anticipated growth. Therefore, Vivera asked Involvation to conduct a scan of its current process to evaluate its maturity and effectiveness. The scan resulted in a number of key recommendations for S&OP, sales & operations execution (S&OE) and demand planning, plus a roadmap towards a fully-fledged IBP process.

One stage of the roadmap is for Involvation to work with Vivera to identify the desired system architecture, including the future ERP and S&OP solutions.

‘Plannable business’ at Kruitbosch

Cycling is hot right now, and e-bikes especially are selling like hotcakes. The trend had started before the outbreak of the COVID-19 pandemic, but the importance of tight control over the supply chain is now clearer than ever.

Challenges like longer lead times from the Far East, rising transport costs (whether due to the higher price of containers or the use of airfreight to save time) and reduced production efficiency are all increasing the need to compensate for the higher costs and inventory levels in the chain – but how?

The Zwolle-based company Kruitbosch faces precisely this situation. Kruitbosch is a bicycle and accessories wholesaler and a retail partner for specialist bike shops, with brands including Cortina and Alpina. It has ambitious plans for European growth.

In order to facilitate that growth in the years ahead, Kruitbosch is keen to gain tighter control over its tactical (and operational) planning process. Kruitbosch asked Involvation to optimize its existing S&OP process. We used the Involvation Change Compass to analyse the current processes and made recommendations for improvements. We are now working with Kruitbosch on demand, supply and product lifecycle management in Aula, our interactive 3D environment.

Professionalization of European demand planning at Burg

Burg Group is the world’s most sustainable manufacturer of natural vinegar and tasty syrups. The company inspires and supports its customers with its wide range of products combined with its specialist knowledge. Burg has been offering quality, flavour and convenience to retail organizations, food manufacturers and consumers for over 70 years, including as high-quality private label concepts.

Efficiency and effectiveness of the entire value chain is a key driver of value for Burg. In line with this, the company recently launched a new initiative to professionalize the demand planning process as an important pillar of its European Sales and Operations Planning (S&OP) process.

Burg has asked Involvation for help with taking the demand planning process to the next level. This will entail working with a multidisciplinary team consisting of representatives from Sales, Planning, Finance and Supply Chain to develop and implement an improved way of working and requirements for new tooling.

Superunie chooses future proof IT solution

As a retail purchasing cooperative, Superunie provides the so-called indirect flows for its members. This flow of goods is not ordered directly from the suppliers by the members but via a central Superunie “infrastructure”. The current customised IT solution for this flow of goods must be replaced. Involvation is supporting Superunie in making the right choice for the future.

FrieslandCampina Foodservice starts to reduce inventory

FrieslandCampina Foodservice, part of FrieslandCampina Consumer Dairy, produces and supplies a broad portfolio of ingredients and semi-finished products for the B2B market.
The company has set itself the target of reducing its inventory by 18% without compromising on its high service level, and has asked Involvation to help it accomplish this goal. The two companies have agreed on a pilot aimed at structurally reducing stock and at planning the roll-out to the other lines and plants within a global supply chain.

Coca-Cola changes strategic direction

The Coca-Cola Company is the world’s largest total beverage company, offering over 500 brands to people in more than 200 countries. Coca-Cola is changing it’s strategic direction and is moving from a “sparkling” to a “beverages for life” company. This change has a major impact on Supply Chain. Capability building for Supply Chain is one of the priorities. Therefore Coca-Cola has partnered with The Value Chain Academy. In a joint effort a targeted Supply Chain training program was developed with focus on Supply Chain planning. The pilot audience was from both Coca-Cola Company and bottlers in the ASEAN region. The program provides intense continuous learning over a 3 month period. It started with an extensive portfolio of eLearnings combined with webinars. In an intense and interactive 3-day face-to-face program in May in Bangkok (audience from more than 10 countries) the theory was brought to life. Important element of the workshop was experiential learning, several games and business simulations were used. After the workshop the participants continue remote with a business simulation and finalize the program with pre-defined work-related projects. Continuous learning and capability building supporting an accelerated “beverages for life” strategy and mindset for Coca-Cola.

HAK facilitates rapid growth and innovation

Vegetable processing company HAK has enjoyed strong growth in recent years. It has extended its classic range of vegetables in glass jars with products in stand-up pouches, which it has been producing in-house since 2018. Not only are the volumes increasingly rapidly but, partly due to an innovation-focused strategy, so too is the complexity.

To ensure that the Supply Chain department can keep pace with the expected rise in product complexity, HAK has enlisted Involvation’s help in further structuring the supply chain management organization and processes, including forecast and inventory management.

Wessanen professionalizes their European Supply Planning process

Wessanen is inspired by nature in everything they do and  a leader in healthy & sustainable food in Europe. Their brand names all have strong local roots and are among the pioneers of the organic market in their country. Their products fall into 6 categories: Veggie meals, Dairy alternatives, Sweet in between, Breakfast cereals, Bread and biscuits alternatives and Coffee & Thea.

Efficiency and effectiveness of their entire value chain is a key driver of value for them. New initiatives to standardize planning processes and develop sales and operational planning (S&OP) across Europe aim at assuring service to the markets, while in the same time maximizing efficiency and minimizing waste in production, warehousing and transport.

After design and implementation of a standard European S&OP process, Wessanen has asked Involvation to help them bring the Supply Planning process to the next level. The group, consisting of Country Supply Planners and Factory Schedulers, is taken through a learning program covering all aspects of Supply Planning. The learning program is a blend of eLearning, exercises, classroom training and on-the-job coaching.

Based on the training and facilitated by Involvation, the group reviews the existing processes and defines an improved way of working. Following this approach it is ensured that real improvements are made by putting the “theoretical” learnings into practice.

Look-O-Look facilitates rapid growth

Look-O-Look is part of the Perfetti Van Melle group and has been developing successful candy concepts together with customers for more than 45 years. The company wants to distinguish itself by creating a surprising candy world and therefore offers a very high degree of flexibility and customer focus. The sales volume has grown strongly in recent years, which has led to increased workload and production capacity utilization. As a result, the desired flexibility has come under pressure.

Look-O-Look has asked Involvation to support her in structuring and adapting its processes towards “Demand Driven Supply Chain Mgt”, so that flexibility and reliability remain at the desired high levels, without major expansion of people and production resources.

Transition to Flora Food Group

On December 2017, the Anglo-Dutch consumer goods giant Unilever, manufacturer of brands such as Dove, Magnum and Axe, announced its intention to sell its Spreads business to KKR, an American investment company. The new company, Flora Food Group, is currently setting up its new organisation with the utmost care, with new functions being filled with internal people as much as possible.

For the “Supply Chain Go to Market Lead” function for Central and Eastern Europe, an internal candidate could not be made available quickly enough though. From June onwards, Involvation IM therefore fulfils this Hamburg-based position on a temporary basis with one of its interim supply chain professionals. In addition to the responsibility for Demand Planning and Customer Service, the role includes supporting the transition to the new organization.

O’Neill takes next step in supply chain flexibility

O’Neill, the original California surf, snow and lifestyle brand, strives to inspire people and empower them to do what they love doing most. A fast, flexible and reliable supply chain is indispensable in this approach, which is why O’Neill is continuously looking for ways to improve its supply chain performance. O’Neill recently asked Involvation for support in redefining its supply chain strategy and realizing the supply chain design.

Rituals optimizes S&OP process

The lifestyle brand Rituals Cosmetics was launched in the Netherlands in 2000. With its appealing luxury products, it was built around the philosophy of transforming daily routines into special pampering moments such as a rich, aromatic bath, an exclusive cup of tea or even upgrading an everyday chore such as washing the dishes. That’s what Rituals is all about: taking a mindful approach to the little things in life and enriching them with a touch of luxury. The Rituals collections are based on oriental traditions; centuries-old knowledge is combined with carefully selected ingredients and fused with innovative technologies. As a result, consumers can create an authentic hammam experience in their own homes, redress the balance between their yin and yang with the Tao range, and benefit from the power of Ayurvedic wisdom in their tea, body scrub or essential oils.

Rituals is growing strongly. There are more than 400 Rituals stores worldwide and the products are also available from the webshop as well as almost 1,400 shop-in-shops with retailers such as De Bijenkorf. Additionally, Rituals products can be found in over 25,000 hotel rooms and even on aeroplanes.

In order to facilitate further growth in the years ahead while maintaining the company’s flexibility and high service level to its stores and points of sale, Rituals is keen to further professionalize and improve its Sales & Operations Planning (S&OP) process. Rituals has asked Involvation to optimize the current S&OP process and to provide support during implementation.

Refresco optimizes Integrated Business Planning

Refresco Gerber is a leading European bottler of soft drinks and fruit juices for retailers and branded players with 27 production sites in 9 countries in Europe. Its head office is based in Rotterdam, The Netherlands.
Refresco has started a project to optimize and professionalize the Integrated Business Planning (IBP) processes. Main goal is to make better, integrated decisions in Sales, Purchasing and Supply Chain on a 4 to 18 month horizon. Financial predictability is seen as an important outcome of IBP. Refresco has asked Involvation to design the IBP process and to implement IBP in the different Business Units.

Support development S&OP process

Bavaria is the largest independent Dutch brewery. Bavaria has brewed high quality beer since 1719. Yearly production nowadays exceeds 6 million hectoliters and is produced by more than 1000 employees spread over 5 European sites. The beer is supplied to over 120 countries. The brewery in Lieshout (NL) is the largest production facility. Bavaria is a 100% family owned company, led by the Swinkels family.
Supported by Involvation, Bavaria has renewed its supply chain strategy. One of the projects resulting from the renewed strategy was the development of a Sales & Operations Planning process. Involvation supported the Bavaria project leader responsible for developing the S&OP process at creating the framework. During the implementation phase, Involvation acted as sparring partner for the project leader and process stakeholders.

Unilever hosts TFC for 150 professionals

Every year Unilever Benelux hosts a two day supply chain event with their complete team. Sharing information and teambuilding are central topics during these days.
The Fresh Connection turned out to perfectly match these goals: gaining new insights in an original way, and increasing the understanding of interdependencies. During the first shared session it was shown that the 150 people could take joint control over The Fresh Connection by means of a voting session. Afterwards the group was split into smaller teams that all competed to form the most optimal supply chain. Unilever complimented Involvation on the way they helped a large and diverse group of professionals gain new insights in a fun and quick way. It is no surprise that the participants evaluated the session to be a big success.

Promotion forecasting

With 400 supermarkets, C1000 is the second largest supermarket chain in The Netherlands. The C1000 headquarters in Amersfoort supports the entrepeneurs in their daily business affairs. In order to assist the C1000 managers in their weekly order process for promotion goods, C1000 will share customized order recommendations with each individual shop. Involvation was asked to expand the promotion forecasting tool that they built for C1000, to also generate shop specific order recommendations.

Organina Schweppes International improves the internal supply chain alignment

Orangina Schweppes Group is famous for its iconic brands and specialized in the manufacture, distribution and sale of soft drinks. Orangina Schweppes Group is currently Number 1 on the still fruit drinks market in Western Europe and Number 2 on the non-cola market. Its portfolio includes many well-diversified brands, including core brands like Orangina, Schweppes and Oasis. Products are sold in over 80 countries throughout the world.
Orangina Schweppes wanted to improve the internal supply chain alignment and asked Involvation for support. First step was the definition and priorization of improvement initiatives in a facilitated workshop. The next step was the setup of an operational S&OP-process, as this was the initiative with the highest priority. This process requires the involvement of the production plants as well as the central demand and supply chain departments. Involvation provided coaching and guidance to support the implementation.

If you always do what you always did, you will always get what you always got
Albert Einstein